Get featured on Screen Recording Media Outlets in 48 hours

You can, but it's a significant time investment. Doing your own PR means building a list of relevant tech and SaaS journalists, crafting personalized pitches for each one, and following up relentlessly. The success rate is often very low, and it can take months to see any results. Using a distribution service is a more efficient form of DIY PR. You control the message by writing the press release (with help from our AI editor), but you leverage our established network for guaranteed publication. It's a practical middle ground between spending months on manual outreach and hiring an expensive agency.

The cost of a press release can range from nearly free to tens of thousands of dollars. Manually pitching journalists yourself is free, but the time cost is high and results are not guaranteed. On the other end, a full-service PR agency charges a monthly retainer, often starting at $5,000, for ongoing strategy and outreach. Press release distribution services offer a middle path, with one-time fees for specific packages of guaranteed media placements. This allows you to secure coverage and backlinks without a long-term financial commitment. You can view our current one-time package pricing on our packages page.

The process is very fast once your press release is finalized and approved. After you submit your announcement through our platform and it passes our editorial review for publisher compliance, publication begins almost immediately. Your story will start appearing on major media outlets like AP News, Benzinga, and MarketWatch within 24 to 48 hours. We deliver a full report with live links within 3 business days. Placements in startup directories like G2 or SourceForge can take up to two weeks to be processed and appear.

Announcements that signal tangible progress and have a clear 'so what' for the reader perform best. Editors and algorithms favor news, not ads. For a screen recording tool, this means focusing on concrete milestones. Strong examples include: launching a groundbreaking feature (e.g., AI-driven video chaptering), announcing a significant funding round, reporting a major user growth number (e.g., 'surpasses 500,000 users'), or securing a partnership with a well-known company in a related space like project management or customer support.

The key is to write like a journalist, not a marketer. Avoid hype words like 'game-changing,' 'revolutionary,' or 'world-class.' Instead, stick to the facts of your announcement. Your press release should have a clear headline, a dateline, and an introductory paragraph that summarizes the entire story in one sentence. Focus on a single, newsworthy event. If you're announcing a new feature, explain what it is, who it's for, and what problem it solves. Include a quote from a founder and a boilerplate with contact info at the end. Our AI-powered editor guides you through this structure to ensure compliance with publisher guidelines.

Press coverage is not a direct user acquisition channel like paid ads. You will not see a huge, immediate spike in sign-ups from a single press release. Its primary role is to build trust and credibility that supports your other marketing efforts and improves conversion rates. When a potential user is comparing your tool against a competitor, seeing 'As Seen On Business Insider' on your site acts as a powerful trust signal. It makes your product look more established and reliable, reducing their hesitation to sign up or start a trial. It's a crucial element for converting visitors who are already considering your solution.