Get featured on Security Awareness Training Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort with no guarantee of success. The process involves building lists of relevant cybersecurity and tech journalists, crafting personalized pitches for each one, and conducting persistent follow-up. The response rate is often very low. While DIY PR is free, many founders find their time is better spent on product and sales. A distribution service offers a middle ground, providing the guaranteed reach of a campaign without the high cost of an agency or the time sink of manual outreach.

The cost varies widely. Doing it yourself is technically free, but costs you dozens of hours in research and outreach with a low chance of success. Hiring a traditional PR agency is the most expensive option, typically costing $5,000 to $15,000 per month on retainer with no guaranteed placements. Press release distribution services offer a more predictable model with one-time fees for guaranteed publication. These packages are designed to provide broad exposure and tangible assets like backlinks and 'As Seen On' logos without a long-term financial commitment. You can see our current package pricing for specific costs.

Once your press release is written and approved by our editorial team, publication is very fast. For media packages, your announcement typically begins appearing on news sites within 24 to 48 hours. We deliver the full report with live links within 3 business days of publication starting. If your package includes startup directory submissions, that process is more manual and can take up to two weeks to complete. We handle all the submissions and provide a consolidated report once all listings are live.

Announcements that signal trust, growth, and expertise perform best. For Security Awareness Training, this includes achieving major compliance milestones (SOC 2, ISO 27001), landing a well-known enterprise customer, or publishing original research with compelling data on cybersecurity threats or employee behavior. Funding announcements are always newsworthy. Strategic partnerships, especially with large channel partners like MSPs or value-added resellers, also make for strong press releases as they validate your business model and market fit.

Publishers reject press releases that read like advertisements or lack a genuine news angle. To avoid rejection, your release must be objective, factual, and written in a standard third-person format. Focus on a single, clear announcement, such as a new product feature, partnership, or data report. Never use exaggerated marketing language like 'revolutionary' or 'game-changing'. Instead of making claims, present facts. Our AI-powered editor helps you structure your release correctly and flags common issues, and our editorial team reviews every submission to ensure it meets publisher guidelines before distribution.

Yes, it directly addresses a key part of the enterprise sales process: third-party validation. When a CISO or IT procurement team evaluates your platform, they look for signals of credibility beyond your own website. Seeing your company featured on sites like Business Insider, MarketWatch, or AP News provides that external proof. These placements act as permanent assets for your sales team. They can include 'As Seen On' logos in their presentations and email signatures. This helps differentiate you from competitors, build trust early in the conversation, and shorten the path to getting a signed contract.