Get featured on Security Tokens Media Outlets in 48 hours

Yes, you can write and distribute a press release yourself, but it's a manual and often ineffective process. You would need to research and contact hundreds of individual journalists and editors, most of whom will ignore unsolicited emails. Free distribution sites offer very low-quality placements that can even harm your brand's credibility. Doing it yourself means you have no access to guaranteed placements on high-authority sites like Yahoo Finance or Business Insider. Using a professional service ensures your announcement is formatted correctly, passes editorial review, and actually gets published on sites that investors and partners trust.

The cost varies dramatically based on the approach. A full-service PR agency retainer typically runs from $5,000 to $15,000 per month with no guarantee of coverage. On the other end, attempting a DIY approach with free distribution platforms is technically free but yields placements on low-quality sites that provide little to no value. A middle ground is a one-time press release distribution service. This model allows you to pay a fixed fee for guaranteed placements across a specific network of media outlets. This provides a predictable budget and outcome, which is ideal for announcing key milestones. You can see our current package pricing for specific costs.

Once your press release is written and submitted, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. After approval, publication on media outlets begins swiftly. For our Global Media Package, you can expect your announcement to appear on 350+ news sites, including major outlets, within 24 to 48 hours. A full report with all live URLs is delivered within 3 business days. Placements in startup directories take longer, typically up to two weeks to complete.

News that bridges the gap between Web3 technology and traditional finance gets the most traction. This includes tokenizing a high-profile real-world asset (RWA), announcing a partnership with a well-known bank or financial institution, or securing a significant funding round from respected venture capital firms. Announcements related to regulatory milestones are also highly newsworthy, as they demonstrate compliance and reduce perceived risk. For example, getting a broker-dealer license or approval from a financial authority in a major jurisdiction is a powerful story that signals market leadership and maturity.

Editors reject releases that are overly promotional, full of hype, or lack a genuine news angle. To ensure approval, your release must be factual, objective, and written in a standard press release format. Avoid subjective claims like "revolutionary" or "game-changing." Instead, state facts: "Our platform now supports the tokenization of private credit funds." Crucially for security tokens, you must be transparent and avoid making financial promises or price predictions. Clearly state what your company does, what the announcement is, and why it's significant for the market. Including a quote from a CEO and a standard 'About Us' section helps meet editorial requirements.

Yes, media coverage on credible financial news sites is a key part of investor due diligence. Accredited investors and venture capitalists look for third-party validation. Seeing your project's name and milestones on outlets like Yahoo Finance, MarketWatch, or Business Insider provides that validation and signals that your project is a serious venture. This coverage creates a verifiable, public track record. When an investor searches for your company, they find a history of progress and announcements, not just a marketing website. It builds the trust necessary to move from initial interest to a serious conversation about allocation.