Get featured on Skincare Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires significant time and effort. The DIY approach involves building a media list of beauty editors and influencers, crafting personalized pitches for each one, and managing follow-ups. Success is not guaranteed and rejection rates are high. For guaranteed results, using a distribution service is a more efficient DIY option. You write the press release (with the help of our AI editor), and we handle the submission and publication to hundreds of outlets. This hybrid approach lets you control the message and budget while outsourcing the time-consuming distribution and reporting process, freeing you up to focus on product and sales.

The cost varies widely. Doing it yourself by manually pitching editors is technically free but costs significant time with no guaranteed outcome. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000. Press release distribution services offer a middle ground. You pay a one-time fee for a specific package of guaranteed placements, avoiding retainers. This is a predictable, budget-friendly way to secure coverage for your skincare brand's announcements. For our current one-time package pricing, please see our packages page. We offer options for directory listings, media outlet distribution, or a combination of both.

Once you submit your press release and it passes our editorial review, publication is very fast. For our media packages, your announcement will start appearing on news sites within 24 to 48 hours. We then compile a full report with live links to all the publications, which is delivered to you within 3 business days. This allows you to quickly add "As Seen On" logos to your site and share the coverage. If your package includes startup directory submissions, those placements can take up to two weeks to go live, as each directory has its own review process.

The most successful announcements are tied to concrete, verifiable news. For skincare brands, this includes new product launches (especially with unique ingredients or technology), securing a major retail partnership (like getting into Sephora or Target), or releasing results from a clinical study. Other strong angles include receiving a significant funding round, winning a prestigious beauty award, or obtaining a key certification (like Leaping Bunny or EWG Verified). Announcements that are purely promotional, like a simple sale or a minor website update, are often rejected by publishers and are less effective. The key is to have a genuine "news hook."

Stick to a factual, third-person tone and avoid overly promotional language. Words like "revolutionary," "game-changing," or "the best" are red flags for editors. Instead of saying your product is amazing, state what it does and provide evidence, like key ingredients or study data. Ensure your press release is structured correctly with a clear headline, a dateline, a summary lead paragraph, and a boilerplate about your company. Any claims made must be verifiable. Our AI-powered editor guides you through this process, helping you format your release and flag language that might violate publisher guidelines, significantly increasing your chances of approval.

Yes, it directly addresses a key purchasing barrier: trust. When a potential customer sees your product featured on a recognizable news site, or sees "As Seen On Yahoo Finance" on your website, it provides third-party validation that you are a legitimate and credible brand. This social proof is critical in the crowded skincare market. It can be the deciding factor that convinces a customer to choose your product over a competitor's. It also builds confidence with retail buyers and influencers you may want to partner with. While a single press release won't create a stampede of buyers, it builds a foundation of trust that supports all your other marketing efforts and can shorten the sales cycle.