Get featured on Smart Grid Media Outlets in 48 hours

Yes, but it requires a significant investment of time that may be better spent on product development or engineering. Doing your own PR involves researching and building relationships with journalists covering energy tech, crafting tailored pitches, and persistent follow-up. It's a full-time job in itself. For founders who need to show traction and build credibility efficiently, using a distribution service automates the placement process. You write the announcement, and the service handles the syndication, allowing you to get the benefits of media coverage without diverting focus from your core business.

The cost spectrum is wide. The DIY approach is free but costs you significant time and effort with no guaranteed results. At the high end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000 for comprehensive strategy and outreach. Press release distribution services like Mediaboost offer a middle path. You pay a one-time fee for a specific package of guaranteed media placements, avoiding retainers and long-term contracts. This model is designed for companies that need credible coverage for specific announcements. You can view our current packages and one-time fees on our pricing page.

The process is very fast once your announcement is finalized. After you submit your press release through our platform and it passes a brief editorial review for compliance with publisher guidelines, publication begins almost immediately. Your announcement will typically appear across our network of 350+ media outlets within 24 to 48 hours. We then compile a comprehensive PDF report with live links to your articles, which is delivered to you within 3 business days of your order.

Announcements that demonstrate tangible progress and external validation perform best. This includes results from a successful pilot project with a known utility, securing a government grant or contract, or receiving a key regulatory approval. News about closing a funding round, forming a strategic partnership with an established tech company, or publishing data that proves your system's efficiency and ROI also generates strong interest. The key is to move beyond product features and announce real-world business traction.

Stick to a factual, objective tone and ensure you are announcing actual news. Publishers reject releases that read like advertisements or contain unsubstantiated claims. Write in the third person, avoid hype words like 'revolutionary' or 'game-changing', and structure your release professionally with a clear headline, dateline, and contact info. Your announcement must be centered on a specific, newsworthy event, not just a general promotion of your company. Our AI-powered editor guides you through this process, helping you format your content to meet standard editorial guidelines before submission.

Absolutely. It provides critical social proof that de-risks the decision to work with you. When a utility's procurement team or a venture capital associate conducts due diligence, they will search for your company online. Finding credible articles on sites like MarketWatch or AP News validates your claims and signals that you are a serious, recognized entity. This coverage acts as a powerful trust signal. It shows you have market traction and are not just an unknown startup, making it easier to open doors, build confidence during negotiations, and ultimately secure the contracts and funding you need to scale.