Get featured on Solar Energy Media Outlets in 48 hours

Yes, you can. Doing your own PR involves building lists of journalists, crafting personalized pitches, and conducting extensive follow-up. It can be effective for building deep relationships with a few key industry reporters, but it is a significant time investment with no guarantee of coverage. For most solar startups, the time is better spent on product and sales. A distribution service acts as a force multiplier, handling the placement logistics so you can get the credibility assets you need quickly and focus back on your core business.

The cost varies widely. At one end, you can write and distribute a release yourself for free using wire services with very limited reach, but the results are often negligible. At the other end, a PR agency retainer costs $5,000 to $15,000 per month to manage your communications strategy, which includes writing and pitching releases. One-time distribution services like Mediaboost offer a middle ground, providing guaranteed placements for a fixed, transparent fee without a monthly retainer. You can see our current package pricing for a full breakdown of costs and deliverables.

The timeline depends on the method. If you pitch journalists directly, it can take weeks or months of follow-up, and you may never get a story. With a traditional PR agency, the process can also be slow as they work to craft the perfect pitch for their contacts. Using a distribution service is the fastest path to guaranteed publication. After you submit your release and it passes our editorial review, publication on our network of 350+ sites, including outlets like AP News and MarketWatch, begins within 24 to 48 hours. You receive a full report with live links within three business days.

Announcements with tangible, verifiable data perform best. This includes achieving a new, record-breaking solar panel efficiency, securing a multi-million dollar financing round, or winning a contract for a utility-scale project. News that involves a well-known partner, like a major utility or a corporate giant, also attracts attention. Conversely, purely promotional announcements like 'we have the best service' or a minor website update are often rejected by editors. The more your news demonstrates concrete business or technological momentum, the better it will perform.

First, ensure you have actual news. An announcement should be a milestone, not an advertisement. Second, follow the standard press release format with a clear headline, dateline, introduction summarizing the news, and a few paragraphs with supporting details and quotes. Most importantly, avoid hype and marketing jargon like 'game-changing' or 'revolutionary'. Stick to the facts of your announcement. Our AI-powered editor helps you structure your release and flags overly promotional language to ensure it meets publisher guidelines before submission.

Yes, absolutely. Investors and potential partners look for external validation. When they see your company mentioned on credible sites like Business Insider or Yahoo Finance, it immediately reduces their perceived risk and signals that you are a serious player. Including 'As Seen On' logos in a pitch deck or linking to an article in an outreach email is far more powerful than just making claims yourself. It provides third-party proof of your traction, technology, and market position, which is critical for closing deals and securing funding in the competitive solar industry.