Get featured on Tax Preparation Media Outlets in 48 hours

You can, but it's a significant time investment with a low success rate. Doing your own PR involves building a list of relevant financial journalists, crafting personalized pitches for each one, and conducting extensive follow-up. It can take months to build the relationships needed to secure even one story. For most tax preparation business owners, the time is better spent on their core operations. A distribution service automates the outreach process, leveraging existing relationships with hundreds of media outlets to guarantee your news gets published. It's a more efficient path to achieving the same credibility and SEO benefits.

The cost of a press release can range from free to tens of thousands of dollars. Doing it yourself is free, but it requires a huge amount of your own time for research and pitching, with no guarantee of results. Hiring a traditional PR agency is the most expensive option, typically costing $5,000 to $15,000 per month on retainer. Press release distribution services offer a more accessible middle ground. These services charge a one-time fee for a specific package of guaranteed placements, providing a predictable outcome for a fixed cost. You can view our current packages and one-time pricing on our packages page.

The process is very fast once your press release is written and finalized. First, your release undergoes a quick editorial review to ensure it meets publisher guidelines. This is a standard step to prevent spam or inappropriate content. Once approved, publication begins almost immediately. With Mediaboost, your announcement can start appearing on major media outlets like AP News and Benzinga within 24 to 48 hours. We deliver a full PDF report with live links to all your placements within three business days.

Announcements that are timely, data-driven, or solve a specific, widespread problem perform best. Generic news like launching a slightly redesigned website won't get much attention. Instead, focus on more substantive developments. Strong examples for a tax prep company include: launching a new tool to help freelancers manage quarterly taxes, publishing a data report on common filing mistakes, or announcing a partnership with a major payroll provider. News that ties into recent tax law changes is also highly effective as it's inherently timely and relevant.

Write it as a factual news story, not a sales pitch. The biggest reason for rejection is overly promotional language. Avoid subjective, hype-filled phrases like "game-changing," "revolutionary," or "the best." Stick to objective facts about your announcement. Ensure your press release has a clear news angle. What is new? Why does it matter now? Structure it with a concise headline, a summary lead paragraph, and supporting details. Our AI-powered editor is designed to help you format your release and refine your language to meet publisher guidelines, significantly reducing the risk of rejection.

It helps by building the trust necessary for a client to choose you. Few people will hire a tax preparer directly from a news article. Instead, they will search for services, find your website, and then look for signals of credibility. This is where press coverage is critical. When a potential client sees "As Seen On" logos from Business Insider or Yahoo Finance on your site, it instantly validates your expertise and trustworthiness. In a field where security and accuracy are paramount, this social proof is often the deciding factor that converts a prospect into a paying client over a competitor with no media footprint.