Get featured on Video Advertising Media Outlets in 48 hours

You can, but it's extremely time-consuming with a low probability of success. Doing your own PR involves building lists of journalists, crafting personalized pitches for each one, and conducting endless follow-ups. Most journalists ignore unsolicited emails from unknown founders. While you can submit press releases to free wires, they offer little to no value in terms of SEO or credibility. A paid distribution service is a middle ground, giving you the guaranteed reach and authority of real news sites without the high cost of an agency or the time sink of DIY outreach.

The cost varies significantly based on the approach. DIY outreach is technically free but costs you immense time with no guaranteed results. Traditional PR agencies are the most expensive option, typically charging retainers of $5,000 to $15,000 per month. Press release distribution services operate on a one-time fee model, offering a more accessible alternative. The price depends on the number and quality of the media outlets in the package. This approach provides a predictable cost for guaranteed placements. You can see our current packages and one-time pricing for specific networks on our pricing page.

Once your press release is written and approved by our editorial team, the process is very fast. For media outlet packages, publication begins almost immediately, with most placements appearing within 24 to 48 hours. You will receive a full report with live links to your articles within 3 business days. If your package includes startup directory submissions, that process is more manual and can take up to two weeks to complete as each directory has its own review process.

Announcements that demonstrate tangible progress and innovation perform best. Generic claims about being the 'best' platform are ignored. Instead, focus on concrete, verifiable news. Top-performing topics include: securing a new round of funding, launching a novel ad format (e.g., shoppable video, AR-integrated ads), publishing a proprietary data report with surprising industry insights, or announcing a major integration with a platform like Salesforce, HubSpot, or a large media publisher. These topics provide real value to an audience of advertisers and industry watchers.

Publishers reject press releases that read like advertisements. To ensure approval, your release must be objective, newsworthy, and follow a standard format. Avoid using hype words like 'game-changing' or 'revolutionary' and stick to factual statements. The release must be centered on a single, concrete event (e.g., a product launch, not a general company promotion). It needs a clear headline, a dateline, an introductory paragraph summarizing the news, and supporting quotes. Our AI-powered editor guides you through this structure to ensure your release meets publisher guidelines before submission.

Directly, no. Indirectly, yes, and it's critical. An advertiser is unlikely to read an article on AP News and immediately sign up for your platform. The value is in what you do with the coverage after it's published. You use the 'As Seen On' logos on your landing page to increase conversion rates. You add the logos to your sales deck to build trust during a demo. You link to the coverage in your email signature to add credibility to every message you send. It's a foundational trust signal that makes all of your other sales and marketing efforts more effective.