Get featured on Video Conferencing Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort. The process involves building a list of relevant journalists, crafting personalized pitches for each one, and conducting persistent follow-up. Success is not guaranteed, and it can be a major distraction from building your product. Doing it yourself is a good way to learn and build relationships if you have the time. However, if your goal is to quickly secure broad coverage for a specific announcement, using a distribution service is a more efficient way to guarantee placement and get the assets you need, like 'As Seen On' logos and backlinks.

The cost varies widely. Doing it yourself is technically free, but has a high time cost and low success rate. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guaranteed placements. Press release distribution services offer a more predictable, one-time cost. These services package your announcement and send it to a network of media outlets for a flat fee. This is an affordable way to secure guaranteed placements for building social proof and SEO. Our packages are designed to provide this value without a monthly commitment. You can see current pricing on our packages page.

With a distribution service like Mediaboost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication begins. Your announcement will start appearing on media outlets within 24 to 48 hours. We deliver a full report with live links to all your placements within 3 business days. This speed allows you to quickly capitalize on your news and share the coverage with customers, investors, and partners.

Editors are looking for news that impacts users or the industry. For video conferencing, the most successful announcements are about tangible developments. This includes major product updates like new AI features, significant integrations with platforms like Salesforce or HubSpot, and achieving security milestones like SOC 2 or HIPAA compliance. Funding announcements, major customer wins (e.g., signing a Fortune 500 client), and significant user growth milestones also perform very well. Announcements that are purely marketing-focused or lack a concrete news hook are often rejected.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, focus on facts and objectivity. Your headline must state the news clearly, and the first paragraph should summarize the who, what, when, where, and why. Use a professional tone and avoid hype words like 'revolutionary' or 'game-changing'. Instead of saying your new feature is 'amazing', explain what it does and how it benefits the user. Always include a quote from a company leader and provide a standard boilerplate with your company's contact information at the end. Our AI-powered editor helps guide you through this structure.

Yes, it's a critical piece of the puzzle for B2B sales. Enterprise clients are risk-averse; they need to see external validation before trusting your platform with their internal communications. When a procurement manager or IT director researches your company, finding coverage on sites like Business Insider, MarketWatch, or Yahoo Finance builds immediate credibility. This coverage acts as a powerful form of social proof that you can use directly in your sales process. Including 'As Seen On' logos in your pitch decks and linking to articles in follow-up emails can shorten sales cycles and overcome objections related to your company's legitimacy and stability.