Get featured on Visual Commerce Media Outlets in 48 hours

You can certainly try. Doing your own PR involves building a list of relevant journalists, crafting personalized pitches for each one, and following up relentlessly. It's a full-time job with no guarantee of success, as journalists receive hundreds of pitches daily. For founders who need guaranteed results and want to focus on building their product, a distribution service is a more efficient use of time and capital. It provides the desired outcome—published articles and backlinks—without the manual effort and uncertainty of DIY pitching.

The cost varies widely based on the approach. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a middle ground, with one-time fees for specific packages. This model is designed for tech startups that need to announce a specific piece of news without committing to a long-term contract. You can view our current one-time pricing on our packages page.

The process is very fast. Once you submit your press release through our platform and it passes our editorial review for compliance with publisher guidelines, publication begins almost immediately. Your announcement will start appearing on major media outlets within 24 to 48 hours. We deliver a full PDF report containing live links to all your placements, along with backlink data and DR scores, within three business days of the campaign start.

The most successful announcements are about concrete, verifiable events that signal growth and innovation. Generic claims about being 'the best' are ignored. Editors are interested in news, not advertising. Strong examples for Visual Commerce include: launching a 3D configurator for a major automotive brand, releasing a case study with data showing a 30% conversion lift for a retail client, securing a Series A funding round, or announcing a new platform integration with an ecommerce giant like Shopify or BigCommerce.

Write like a journalist, not a marketer. Your release must be newsworthy, objective, and free of advertising language. Avoid subjective hype words like 'game-changing,' 'revolutionary,' or 'world-class.' Stick to the facts of your announcement. Follow the standard press release format: a clear headline, a dateline, a summary first paragraph, body paragraphs with more detail, a founder quote, and a boilerplate 'About Us' section. Our AI-powered editor guides you through this process to ensure your release meets publisher guidelines.

Absolutely. Enterprise buyers and major retail brands are risk-averse. They want to partner with credible, established vendors. Seeing your company featured on sites like Business Insider, Yahoo Finance, and AP News provides powerful third-party validation. These 'As Seen On' logos on your website and in your sales decks act as a trust signal. It tells a potential client that your technology is legitimate and recognized by the wider market, which can significantly shorten sales cycles and build the confidence needed to close large deals.