Get featured on Wearables Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires a significant time investment. The process involves researching relevant journalists, crafting personalized pitches for each one, and conducting persistent follow-up. The success rate for cold outreach is often very low. Doing it yourself makes sense if your budget is zero and you have dozens of hours to spare. For most founders, a distribution service is a more efficient use of resources. It guarantees publication on credible sites, delivering the desired social proof and SEO benefits in a predictable timeframe.

The cost spectrum is wide. The 'free' option is doing it yourself, but the cost is your time, which is often a founder's most valuable asset. At the high end, traditional PR agencies charge monthly retainers from $5,000 to $15,000 with no guarantee of placement. Press release distribution services like Mediaboost offer a middle ground. You pay a one-time, fixed fee for a package that guarantees publication on a specific number of sites. This provides a predictable and affordable way to secure media coverage. You can view our current one-time package pricing on our packages page.

The process is fast. Once you submit your press release through our platform and it passes our editorial review for compliance with publisher guidelines, publication begins. Your announcement typically appears on major media outlets within 24 to 48 hours. We deliver a complete PDF report containing live links to all your placements, along with backlink data and domain scores, within 3 business days of publication. Directory placements, if included in your package, can take up to two weeks to fully populate.

Tangible, verifiable news performs best. For wearables, this includes new product launches with genuinely unique features (e.g., non-invasive glucose monitoring), securing a major retail partnership with a chain like Target or Best Buy, or receiving medical device certification like FDA or CE marking. Publishing new research based on anonymized data from your user base is also a powerful angle. Announcements about funding rounds or key executive hires are effective for building investor confidence. Vague claims about being 'innovative' without proof are typically ignored.

Stick to the facts and avoid marketing fluff. Editors reject releases that read like advertisements. Your release must have a clear, objective news angle. Is it a new product? A new partnership? A new data report? State it clearly in the headline and first paragraph. Follow standard press release format, including a dateline, a concise body, a quote from a key executive, an 'About Us' section, and media contact information. Our AI-powered editor is designed to help you structure your release correctly and ensure it meets publisher guidelines before submission.

Yes, it provides critical third-party validation. Investors and potential retail partners are assessing risk. Seeing that your company has been featured on credible sites like Business Insider or MarketWatch shows them that you are a legitimate entity making tangible progress. Including links to your media coverage in an investor update or a pitch deck for a retail buyer is standard practice. It's not just about the article itself; it's about using the credibility of the publisher to bolster your own. It signals that you are a serious company worthy of their time and capital.