Get featured on Web Application Firewalls Media Outlets in 48 hours

Yes, but it is extremely time-intensive. Effective DIY PR involves researching hundreds of journalists, building media lists, crafting personalized pitches for each one, and conducting persistent follow-up. This process can take hundreds of hours with no guarantee of a single placement. While possible, most founders find their time is better spent on product development and sales. A distribution service automates the placement part of the process, allowing you to get the benefits of media coverage without the significant time investment of manual outreach.

The cost spectrum is wide. Doing it yourself is technically free but has a high opportunity cost in terms of your time and effort, with no guaranteed results. At the high end, a traditional PR agency charges a monthly retainer, typically between $5,000 and $15,000, for ongoing services. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee based on the package you choose. This model is designed for companies that need to announce specific news without committing to a long-term contract. You can view our current one-time pricing on our packages page.

The process is designed for speed. After you choose a package and submit your press release through our AI-powered editor, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This review is typically completed within a few hours. Once approved, publication across our media network begins. You can expect to see your story live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full PDF report with all live URLs and backlink data within 3 business days of your order.

Announcements that contain concrete, newsworthy information perform best. For a Web Application Firewall, this means news that impacts customers, the market, or your company's trajectory. Securing a funding round, especially a Series A or later, is always highly newsworthy. Other strong topics include the release of a significant threat intelligence report with original data, achieving a major performance milestone (e.g., sub-millisecond latency), or announcing a strategic partnership with a major cloud marketplace or technology provider. These announcements demonstrate tangible progress and expertise.

Publishers reject releases that read like advertisements or contain unsubstantiated claims. To ensure approval, stick to a factual, objective tone. Use a standard press release format with a clear, concise headline, a dateline, an introductory paragraph summarizing the news, and a boilerplate with your company info. Avoid superlatives like "best-in-class" or "revolutionary" unless you can cite a specific, verifiable source (e.g., a Gartner report). Our AI-powered editor is designed to help you with this, flagging overly promotional language and guiding you to structure your content to meet editorial guidelines.

Absolutely. Enterprise buyers and their security teams conduct extensive due diligence and look for third-party validation before trusting a new security vendor. Seeing your WAF solution mentioned on credible business and news sites like Business Insider, AP News, or Yahoo Finance acts as a powerful trust signal. This coverage differentiates you from lesser-known competitors and provides air cover for your sales team. It's not just a logo on a slide; it's verifiable proof that your company is established and recognized in the market, which is a critical factor in enterprise procurement decisions.