Get featured on Web3 Infrastructure Media Outlets in 48 hours

Yes, a founder can do their own PR, but it is a time-intensive process with a steep learning curve. DIY PR involves building lists of relevant journalists, crafting personalized pitches, and conducting extensive follow-up. The success rate is often very low, as journalists receive hundreds of pitches daily. While this approach can sometimes land a unique story, it does not provide the scale or speed of a distribution service. For critical announcements like a token launch or major partnership, using a service guarantees your news gets published quickly and widely, creating immediate social proof and SEO benefits that are difficult to achieve with manual outreach alone.

The cost varies significantly based on the approach you take. Doing it yourself is technically free but costs significant time and effort with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000, often without guaranteed placements. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. This model is designed for startups that need to manage costs while still securing broad media coverage for specific announcements. Our packages are priced to provide a clear ROI through guaranteed publication. You can see our current one-time pricing on our packages page.

With a distribution service like Mediaboost, the process is very fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication on our network of 350+ media outlets begins, with most features appearing live within 24 to 48 hours. We deliver a full report with live links within three business days of your release going live. This speed is crucial for time-sensitive Web3 announcements like exchange listings, vulnerability patches, or partnership reveals, where you need to control the narrative and disseminate information quickly.

The most successful announcements are tied to concrete, verifiable milestones that signal progress and build trust. For Web3 infrastructure, this includes closing a funding round, launching a mainnet or significant testnet, completing a third-party security audit, announcing a major partnership with a Layer 1 or established dApp, or releasing a new open-source tool for developers. Announcements about achieving a certain level of transaction volume or total value locked (TVL) also perform well. The key is to anchor your news in data, external validation from auditors or partners, or significant technical achievements rather than subjective claims.

Editors reject press releases that read like advertisements or lack newsworthy information. To avoid rejection, write in a neutral, third-person tone and follow a standard press release format. Your headline must be a factual statement, not a marketing slogan. The content must be based on a real event, such as a protocol launch, partnership, or data milestone. Specifically for Web3, avoid overly speculative language, price predictions, or unsubstantiated claims. Our AI-powered editor helps structure your release correctly, and our editorial team reviews every submission to ensure it complies with the guidelines of outlets like AP News and Business Insider before distribution.

Yes, but indirectly. Investors and developers are sophisticated audiences who will not be swayed by a single article. However, a consistent record of media coverage on credible sites serves as powerful social proof during their due diligence process. When an investor researches your project, finding articles on Yahoo Finance, Business Insider, and Benzinga validates your legitimacy. For developers, seeing your project mentioned in the news builds trust that you are a stable, long-term player worth building on. The coverage creates a trail of verifiable milestones, showing you are consistently delivering on your roadmap. It is not a magic bullet, but a critical piece of the credibility puzzle.