Get featured on Web3 Wallets Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the work involved. It means identifying relevant crypto and tech journalists, building relationships with them over time (without spamming), and crafting compelling pitches that stand out from the hundreds they receive daily. This is a full-time job for many and has a steep learning curve. For founders who need to focus on product and growth, this is often not a good use of time. Using a distribution service is a common compromise. You write the announcement yourself, but the publication and reporting are handled for you, guaranteeing a result without the months of networking.

The cost varies dramatically based on the method. Doing it yourself is 'free' in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guaranteed results. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. The cost depends on the number and quality of the outlets in the package. This model provides cost certainty and is a popular choice for startups needing to show traction without committing to a long-term agency contract. You can see our current package pricing for specific figures.

With a distribution service like Mediaboost, the process is very fast. After you submit your press release through our editor, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This review typically happens within one business day. Once approved, publication on our media network begins. You can expect to see your announcement live on hundreds of sites, including major outlets, within 24 to 48 hours. We then compile a full report with all the live links, which is delivered within 3 business days of the campaign start.

The most successful announcements are tied to concrete, verifiable events. For Web3 wallets, news about security, funding, and interoperability performs best. This includes successful security audits, closing a funding round (seed, Series A, etc.), and integrating a new, popular blockchain. Partnership announcements are also very effective, such as integrating with a major exchange, a fiat on-ramp provider, or a popular dApp. Announcements about significant user growth or the launch of a highly anticipated feature (e.g., multi-party computation) also generate strong interest. The key is to anchor your news to a specific, factual milestone.

Publishers reject releases that read like advertisements or make unsubstantiated claims. To avoid rejection, stick to a professional, third-person tone and focus on facts. Clearly state your news in the headline and first paragraph. Never use superlative, hype-filled language like 'revolutionary' or 'game-changing'. Crucially for crypto, avoid making any price predictions, promising financial returns, or giving investment advice. Your release is an announcement, not a promotion. Focus on the technology, partnerships, or security milestones. Our AI-powered editor helps guide you through these requirements to ensure your release complies with publisher guidelines before submission.

Yes, but it works indirectly. A user won't typically read an article on MarketWatch and immediately download your wallet. Instead, the coverage builds the essential foundation of trust and authority that leads to user acquisition over time. It provides the 'As Seen On' logos that increase conversion on your landing page and paid ads. It also builds your SEO, so when a user searches Google for a wallet with a specific feature you offer, you are more likely to appear. Finally, it provides credibility when dealing with partners, developers, and investors, whose support is critical for growing your wallet's ecosystem and, ultimately, its user base.