Get featured on Webinar Platforms Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires a significant time commitment that may detract from product development and sales. The process involves building a targeted media list, writing compelling and personalized pitches for each journalist, and managing a persistent follow-up schedule. Success is not guaranteed. For many founders, the time and effort don't justify the uncertain results. Using a distribution service is a more efficient path to achieving foundational goals like SEO backlinks and social proof. It allows you to get guaranteed results from a single announcement without the manual labor of direct outreach.

The cost varies widely based on the method. A DIY approach is technically free but costs significant time with no guaranteed outcome. At the other end of the spectrum, hiring a PR agency involves a monthly retainer, typically starting at $5,000, for ongoing strategic work. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. This model provides a predictable cost for a specific outcome, such as getting your announcement on hundreds of sites. Our packages are designed to provide this value without retainers or hidden fees. You can view current pricing on our packages page.

Once your press release is submitted and passes our editorial review for publisher compliance, the process is very fast. Placements on media outlets like AP News, Benzinga, and MarketWatch typically begin appearing within 24 to 48 hours. You will receive a full, comprehensive report with live links to your articles within 3 business days of publication. If your package includes startup directory submissions, those placements can take up to 2 weeks to be fully processed and appear live, as each directory has its own manual review process.

Announcements backed by data or significant milestones perform best. Instead of just 'New Feature Launch,' a release titled 'New AI Feature Reduces Webinar No-Show Rate by 20%' is much more compelling. Original data reports, such as 'Analysis of 100,000 Webinars Reveals Peak Attendee Engagement Times,' also attract significant interest. Beyond data, major funding rounds, acquisitions, and partnerships with well-known companies are highly newsworthy. Hiring a prominent executive from a major competitor or a larger tech company can also be a strong angle for a press release.

The key is to avoid sounding like an advertisement. A press release must be objective, factual, and newsworthy. Use a standard format with a clear headline, a dateline, and a concise first paragraph that summarizes the entire announcement. Write in the third person ('the company announced') not the first person ('we are excited to announce'). Avoid excessive jargon, superlatives like 'game-changing' or 'revolutionary,' and exclamation points. Every claim should be verifiable. Our AI-powered editor helps you craft a release that meets these standards, and our editorial team reviews every submission to ensure it complies with publisher guidelines before it's sent out.

Yes, absolutely. Enterprise sales cycles are long and involve multiple stakeholders who are actively looking for risk signals. A lack of media presence can be a red flag, suggesting your platform is new, unstable, or not a serious contender. Conversely, credible media coverage acts as a powerful trust signal. Seeing your company featured on Yahoo Finance or Business Insider provides third-party validation. You can add 'As Seen On' logos to your website and sales proposals to build instant authority. This social proof reassures procurement teams and decision-makers, helping to shorten the sales cycle and differentiate you from less established competitors.