Get featured on Wellness Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the work involved. It means building lists of journalists, crafting personalized pitches, and conducting extensive follow-up. The success rate is often low without pre-existing media relationships, and it takes significant time away from building your product. Using a distribution service is a form of DIY PR that guarantees results. You write the announcement, and the service handles the complex and time-consuming distribution process, ensuring your news gets published on hundreds of sites. This gives you control over the message while saving dozens of hours of manual outreach.

The cost varies widely based on the method. Doing it yourself is technically free, but has a high time cost and low success rate. Hiring a traditional PR agency is the most expensive option, typically requiring a $5,000 to $15,000 monthly retainer with no guaranteed results. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placement on a specific number of media sites. This provides a predictable outcome and a clear ROI. Our packages are designed to be accessible for startups and SMBs. You can view our current pricing and package options on our packages page.

With Mediaboost, the process is fast. After you submit your press release through our editor, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This usually happens within one business day. Once approved, publication on our network of 350+ media outlets begins. You will start seeing live links within 24 to 48 hours. We deliver a full PDF report with all the live URLs and metrics within 3 business days of the campaign starting.

Announcements with concrete, verifiable news perform best. This includes new product launches, securing funding, partnerships with other brands or notable influencers, achieving a significant user milestone (e.g., 100,000 app downloads), or releasing data from a study that supports your product's efficacy. Avoid purely promotional announcements that lack a real news hook, such as a simple discount or a minor feature update. Editors and algorithms are trained to filter these out. The more tangible and impactful the news, the better it will be received by the media network.

Publishers reject releases that read like advertisements or make unsubstantiated claims. To avoid rejection, frame your announcement as news, not a sales pitch. Use a professional, third-person tone and back up any claims with evidence, such as data, partnerships, or expert endorsements. Specifically for wellness, avoid making direct health claims that could be interpreted as medical advice unless you cite FDA clearance or a peer-reviewed study. Our editorial team reviews every release to ensure it complies with guidelines, and our AI-powered editor helps you structure your content correctly from the start.

Indirectly, yes. A potential customer won't read an article on AP News and immediately download your app. The value is in the cumulative effect of credibility. When that same customer later visits your website or App Store page and sees "As Seen On Yahoo Finance, Business Insider, and AP News," it dramatically increases their trust and conversion rate. This social proof acts as a powerful signal that your app is legitimate and trustworthy in a market full of unverified solutions. It reduces friction in the decision-making process, making your other marketing efforts, like ads or social media, more effective.