Get featured on Workflow Automation Media Outlets in 48 hours

Yes, but it's a massive time commitment that distracts from building your product and talking to customers. DIY PR involves researching journalists, building media lists, crafting personalized pitches, and following up relentlessly, all with a very low probability of success for a typical announcement. For most standard news, like a new integration or platform update, the time investment is not worth the potential return. A distribution service is a more efficient use of a founder's resources to achieve the core goals of credibility, SEO, and visibility.

The cost spectrum is wide. The DIY approach is 'free' but costs you dozens of hours with no guarantee of results. The most expensive route is a PR agency retainer, which typically runs from $5,000 to $15,000 per month. Press release distribution services provide a middle path, offering a predictable outcome for a one-time fee. This allows you to secure guaranteed placements and backlinks without a long-term commitment. You can see our current package options and one-time pricing on our packages page.

The distribution process is very fast. Once you submit your press release and it's approved by our editorial team (who check for compliance with publisher guidelines), publication begins almost immediately. Your announcement will appear on hundreds of media sites within 24 to 48 hours. A full report containing live links to all your placements, along with backlink data and DR scores, is delivered to you within three business days. This speed is a key advantage for getting timely news to market.

Concrete, data-backed, and impactful news performs best. For a workflow automation platform, this includes: securing a new funding round (e.g., 'Seed Round of $2M'), launching a significant new capability ('Launches AI-Powered Process Discovery'), or a strategic partnership with a major player ('Announces Native Integration with Salesforce'). Announcements that are purely marketing-focused, such as a website redesign or a small UI tweak, are often rejected as they lack a genuine news hook. The story must provide new information or value to an external audience.

Adhere strictly to the standard format and maintain a neutral, third-person tone. The biggest mistake is using marketing hype; avoid subjective words like 'revolutionary,' 'game-changing,' or 'best-in-class.' Editors reject releases that read like advertisements. Your release must be newsworthy. Start with a clear headline, a dateline (City, State), and an opening paragraph that summarizes the key information. Include a quote from a company leader. Our AI-powered editor guides you through this structure and flags common errors to maximize your chances of approval.

Yes, it's a crucial part of the due diligence process. An enterprise buyer won't purchase your platform just because they saw an article on AP News. However, when their procurement or IT team is evaluating you against two competitors, your media presence acts as a powerful tie-breaker. Seeing your company mentioned on credible financial and business news sites provides third-party validation. It signals that you are an established, legitimate company, which de-risks the purchasing decision for a large organization. It's a key element of building enterprise-level trust.