Get featured on Workforce Management Media Outlets in 48 hours

Yes, you can absolutely do your own PR, and many founders start this way. The DIY approach involves building lists of journalists, writing personalized pitches, and following up relentlessly. It's free in terms of money but extremely expensive in terms of your time, with no guarantee of success. Press release distribution services offer a middle ground. You still write the announcement yourself, or use our AI editor, maintaining control over your message. But you offload the time-consuming and uncertain distribution part. This lets you focus on running your company while still getting the benefits of media coverage and SEO backlinks from guaranteed placements.

The cost to get press for a Workforce Management startup varies dramatically. At one end, DIY outreach is free but costs significant founder time with no guaranteed results. At the other end, a traditional PR agency retainer costs between $5,000 and $15,000 per month, often for a minimum of six months. Press release distribution services like Mediaboost offer a more accessible, one-time fee model. You pay per campaign to have your announcement syndicated across a network of news sites. This provides guaranteed placements without the long-term commitment or high cost of a retainer. You can see our current one-time pricing and package options on our pricing page.

With a distribution service, publication is very fast. After you submit your press release and it passes editorial review for compliance with publisher guidelines, media features typically begin appearing within 24 to 48 hours. We deliver a full report with live links to your placements within 3 business days of the campaign starting. This speed is a major advantage for timely announcements like new product launches or partnerships. Placements in startup directories, which are often part of combo packages, can take longer, up to two weeks, as they involve manual submission and review processes.

Announcements that demonstrate tangible progress and solve real problems for HR and operations get the most traction. This includes new funding rounds, partnerships with established payroll or HRIS companies, launching features that address major compliance headaches, or publishing proprietary data reports on labor trends. Generic 'we're the best' announcements are ignored. Instead, focus on news that has a clear 'so what' for your target audience. For example, 'New Feature Reduces Overtime Costs by 15%' is much more powerful than 'We've Improved Our Platform.' Concrete, data-backed news always performs best.

Editors reject press releases that read like advertisements, lack newsworthiness, or are filled with hype and unsubstantiated claims. To avoid rejection, write in a neutral, third-person tone, just like a real news article. Start with your most important information in the first sentence. Focus on a single, verifiable event: a product launch, a partnership, a funding round, or new data. Avoid buzzwords like 'revolutionary' or 'game-changing.' Instead, provide specific facts and figures that demonstrate your value. Always include a quote from a key executive and your company's contact information. Our AI-powered editor helps you structure your release to meet these guidelines.

Yes, but indirectly. An enterprise HR director is unlikely to buy your software just because they saw a press release on AP News. However, that press coverage builds the critical social proof and credibility that supports the entire sales process. When that director later visits your website for a demo and sees 'As Seen On Business Insider,' their confidence increases. When your sales rep includes links to Yahoo Finance articles in their follow-up email, it reinforces your company's legitimacy. It's a crucial piece of the trust-building puzzle that helps shorten sales cycles and differentiate you from competitors.