Get featured on ZK Rollups Media Outlets in 48 hours

Yes, you can absolutely do your own PR by manually building a list of journalists and pitching them. However, this is a significant time investment. For a technical founder, the hours spent on outreach often have a lower return than time spent on product development. Journalists receive hundreds of pitches a day, and breaking through the noise is difficult. A distribution service is a practical alternative that outsources the placement process, guaranteeing your announcement gets published so you can focus on building your protocol.

The cost varies significantly based on the approach. Doing it yourself is free in terms of money but costs a great deal of time. Hiring a traditional PR agency is the most expensive option, with retainers often starting at $5,000 per month and climbing to $15,000 or more, without guaranteed results. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee. This model allows you to control costs and secure coverage for specific announcements without a long-term financial commitment. You can see our current package pricing for specific outlet numbers and guarantees.

The process is designed for speed. Once you submit your press release through our platform and it passes our editorial review for compliance with publisher guidelines, publication begins almost immediately. Features on our network of 350+ media outlets typically go live within 24 to 48 hours. You will receive a complete PDF report with live links to all your placements within 3 business days, allowing you to share your new coverage with investors and your community right away.

The most successful announcements are tied to concrete, verifiable milestones. These include mainnet or significant testnet launches, major protocol upgrades that improve speed or reduce costs, successful security audits from well-known firms, and key ecosystem partnerships, such as an integration with a major Layer 1 or a popular dApp. Funding round announcements also perform very well. Announcements about abstract ideas, minor bug fixes, or hiring decisions are generally less newsworthy and will not be as effective.

Publishers reject releases that read like advertisements or make unsubstantiated claims. To avoid rejection, write in a formal, third-person tone. Stick to facts and avoid hype words, superlatives, or any forward-looking statements about token price. Your announcement must be genuinely newsworthy. Our AI-powered editor guides you in structuring your release to meet standard journalistic formats, and our human editorial team reviews every submission to ensure it complies with publisher guidelines before it is sent out, maximizing its chances of acceptance.

Yes, it serves as a critical form of third-party validation. For investors, seeing your ZK Rollup mentioned on financial news sites like Business Insider or Yahoo Finance signals that you are a serious business, not just a speculative project. It answers a key due diligence question. For developers, coverage in trusted media builds the confidence needed to investigate your technology further. It acts as a social proof layer on top of your technical documentation, encouraging them to explore your GitHub, read your whitepaper, and consider building on your protocol.