Get featured on B2B SaaS Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires significant time and effort with no guarantee of results. The process involves building media lists, crafting personalized pitches for dozens of journalists, and conducting persistent follow-up. Most founders find their time is better spent on product development and sales. Doing your own PR is most feasible if you have a truly groundbreaking story and existing connections in the media. For most standard announcements like a new feature or funding round, using a distribution service is a more efficient way to secure coverage, save dozens of hours, and get a predictable outcome.

The cost varies dramatically based on the method you choose. The 'free' option is doing it yourself, but the time cost is very high and results are uncertain. Hiring a traditional PR agency is the most expensive route, typically involving a monthly retainer of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a more predictable and affordable alternative. These services operate on a one-time fee per announcement, with costs depending on the number and quality of the outlets in the package. This model provides guaranteed placements without a long-term contract. You can view our current package pricing for specific figures.

With a distribution service, the process is very fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication begins immediately. You can expect to see your announcement appear on hundreds of media outlets, including Yahoo Finance and MarketWatch, within 24 to 48 hours. A full report with live links is delivered within 3 business days. This speed is ideal for time-sensitive news like funding announcements or product launches.

Announcements tied to measurable, external validation perform best. Funding rounds of any size are the most common and effective, as they provide a clear signal of investor confidence. Achieving industry-specific certifications, such as SOC 2, HIPAA, or GDPR compliance, is also highly newsworthy as it demonstrates security and enterprise-readiness. Other strong topics include forming a strategic partnership with a well-known company, acquiring another business, or releasing a data report with unique industry insights. The key is to anchor your news in a concrete event rather than subjective marketing claims like being 'the best' or 'most innovative' solution.

Adhere to the standard format and maintain a neutral, factual tone. The most common reason for rejection is that the release reads like an advertisement instead of a news announcement. Avoid using marketing jargon, superlatives like 'game-changing', and excessive exclamation points. Your headline must be newsworthy and state the core announcement clearly. The first paragraph should summarize the who, what, when, where, and why. Include a quote from a key executive, but keep it concise and insightful. Finally, ensure your release is free of spelling and grammar errors. Our AI-powered editor helps guide you through these requirements to ensure compliance with publisher guidelines.

Yes, it's a crucial element of due diligence for both audiences. Investors and enterprise buyers will always research your company online before making a decision. A lack of media presence can be a red flag, suggesting the company is new, unproven, or insignificant. Seeing your SaaS company mentioned on credible financial and business news sites provides third-party validation. For investors, it signals momentum and market validation. For enterprise buyers, it builds the trust required to sign a large contract. It shows you are a serious, professional organization that has been vetted by external parties, reducing their perceived risk.